Partially indexed, poorly ranked, penalized and possibly banned: such is the unpleasant fate of a Web site that’s not duly optimized for the search engines.
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Best and Worst Practices in Search Engine Marketing (Part 2)
Best and Worst Practices in Search Engine Marketing (Part 1)
Many consider search engine optimization (SEO) - the process of enhancing your Web site’s visibility in the search engines through ways other than paid search ads - a sort of black box. But once the essential features of a search-engine-optimal Web site are laid out in a concise list, SEO is not nearly as mystifying.
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E-Mail Marketing: Beating the Deliverability Crisis
DMA Annual Conference — New Orleans, LA
As consumers rely more heavily on spam filters, the e-mail marketer’s dilemma is nearing a breaking point. Soon only 50% of your consumers will receive your e-mails! What are the major factors influencing your own deliverability challenges? This session will reveal ways to assess your vendors’ network reputation, best practices for designing spam filter-friendly e-mails, how to get whitelisted with major ISPs, and where e-mail marketers go from here.
Topics include:
- Understanding whitelisting criteria for ISPs such as AOL and Yahoo!
- Secrets to monitoring your own spam record — and your e-mail vendor’s
- Tactics for making your e-mails filter-friendly while complying with the law
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Integrating Email Marketing and SEO Into Your Marketing Mix
Auckland Chamber of Commerce e-Nabling Business — Auckland, New Zealand
A workshop featuring practical tips and solutions for integrating the latest email marketing and search engine optimization technologies into your marketing mix.
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On the Right Page for Web Indexing
Google and Yahoo! have become much more aggressive in their crawling behavior, going deeper into dynamic, database-driven websites than ever before. A closer look, however, reveals that some bad news is mixed in with the good…
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Unlocking Google’s Hidden Potential as a Research Tool (Part 5 of 5)
Seek and ye shall find. But not always.
According to an IDC (International Data Corporation) report from last year, knowledge workers spend 15-30% of their day searching for information. What’s worse, more than half of their online searches fail.
That doesn’t bode well for us, does it? Hopefully, this series has gone a long way to help you make the invisibly rich Internet more visible. We close this series by tapping into the wisdom and experience of two renowned Google experts—Nancy Blachman and Tara Calishain—who share some of their favorite tips, tools, insights, and search strategies for researching with Google.
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Unlocking Google’s Hidden Potential as a Research Tool (Part 4 of 5)
This series is all about surprises and revelations—at least when it comes to using Google. And here’s another: some of Google’s most valuable properties aren’t even search engines. Rather, they are resources or tools such as online research assistants, Web-based email, browser toolbars and social networks. These resources can be extremely valuable to marketers and should be considered one of the sharper tools in your research arsenal.
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Unlocking Google’s Hidden Potential as a Research Tool (Part 3 of 5)
Now that you are intimate with the range of Google operators to refine your research searches, it’s time to put the knowledge into practice in the real world. It’s also a good time to delve a little deeper into the essential features of the Google interface.
Here, in part three, we’ll apply the secrets of Google in a search for information about the food industry. Then, I’ll share the 20 essential features of the Google user interface—the virtual place where you spend most of your time interacting with Google—and apply those to our search example as well.
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Unlocking Google’s Hidden Potential as a Research Tool (Part 2 of 5)
If you’re like most of us, you use Google almost daily as a search tool. But Google is capable of so much more than simple search. You’d be surprised at what Google can do to make your work life more productive and easier on any number of levels. In the first installment of this article series, you learned several ways to refine your Google searches. Here, in Part 2, I will take you through 20 time-saving search operators. If you incorporate these shortcuts into a Google search session, you’ll both save time and minimize frustration.
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Unlocking Google’s Hidden Potential as a Research Tool (Part 1 of 5)
If you’re like me, you use Google every day to find things—news, technical support, events, tips, research documents and more.
Were you to master Google’s powerful search refinement operators and lesser-known features, over a year’s time you could save days scouring over irrelevant results. Perhaps even more enticing is the promise of elusive nuggets of market research and competitive intelligence out there waiting to be discovered. This five-part series will show you how to find what you need quickly and with laser-like accuracy
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